Grace

Local search has undergone a massive transformation over the last decade. With smartphones, voice assistants, and hyper-personalized AI recommendations becoming the norm, consumers increasingly rely on technology to find nearby...

The UGC has emerged as one of the strongest marketing instruments of the digital world. In contrast to refined brand marketing, UGC is genuine, familiar, and credible. However, when most...

The current dilemma is a subject of concern to the marketer, which can be summarized as follows. Should the marketer emphasize engagement or reach when attempting to achieve the highest...

Brands are searching for authentic engagement with creators boasting large followings. Thus, creators, influencers, and digital entrepreneurs have to realize which engagement metrics are relevant to their growth and also...