Business Advertising Vocabulary Words With Meanings In English

Learn 50+ Business advertising vocabulary words with meanings in English. This lesson is going to be very useful & helpful for you if you’re looking for Business Advertising Vocabulary words in English. This lesson contains English vocabulary words with meanings about Business advertisements. So, let’s get started on today’s lesson:

These vocabulary words are useful for a businessman or if you’re doing an advertisement for someone’s business. Learn these vocabulary words and enhance your knowledge about Business advertisements. I tried to explain the words that we use during business advertisements and their meanings for easy understanding. These vocabulary words will boost your knowledge about Business.

Business Advertising Vocabulary Words:

Learn the most interesting and commonly used advertising vocabulary words:

WORDS	MEANINGS
Advertisement	Item of publicity to promote a product or service in newspapers, magazines, on TV, etc.
Advertising Agency	Marketing services firm that assists companies in planning advertisements.
Aida	Attention, Interest, Desire, Action – the aim of all advertising.
Benefit	Advantage of a product or service.
Billboard	A signboard or wooden structure is used to display advertising posters.
Broadsheet	The newspaper is printed in a large format.
Campaign	Organized course or plan of action.
Circulation	An average number of copies of newspapers or magazines sold over a period of time.
Classified Ads	Small advertisements in newspapers or magazines are divided into categories.
Commercial	Advertisement on radio or television.
Coupon	Part of a printed advertisement to be used to order goods or samples.
Direct Mail	Advertisements are sent by post to prospective customers.
Double-page Spread	Advertisements are printed across two pages in a newspaper or magazine.

WORDS	MEANINGS
Hoarding	A wooden structure or signboard also called a ‘billboard’, is used to carry advertisements.
Hype	Excessive or intensive publicity; exaggerated claims made in advertising.
Jingle	A catchy tune, with a short simple rhyme, is used to promote a product.
Key Words	Informative words have been chosen to indicate the content of a document.
Launch	Start action in order to introduce something (e.g. a new product).
Mailshot	Piece of advertising material sent to potential customers by post.
Mass Media	The main means of mass communication (newspapers, TV, and radio).
Plug	Favorable publicity in the media for a commercial product (e.g. a book).
Poster	Large sheet of paper used in advertising.
Prime Time	Hours on radio and TV with the largest audience, usually in the evening.
Promote	Use advertising and publicity to try to increase sales of a product.

WORDS	MEANINGS
Roadside Signs	Large panels along roads and motorways are used for outdoor advertising.
Slogan	Phrases are used to advertise a product or to identify a company or organization.
Slot	Specific time in a broadcasting schedule is allotted for a commercial.
Sound bite	A short extract from a recorded interview or speech.
Tabloid	The newspaper is printed in small format, usually with a lot of photographs.
Target	Objective; what is aimed at?
U.S.P.	Unique Selling Proposition; a declaration of what makes a product different.
Write Copy	Write a text to be printed or spoken in an advertisement or a commercial.
Editing	Reviewing or rewriting in order to make it suitable for publication.
Eye-catcher	Something that particularly attracts the reader or viewer’s attention.
Features	Special characteristics of a product.
Generic Advertising	Advertising for a whole sector, such as tourism, rather than a specific product.