In this blog post, you will learn 50+ essential business advertising vocabulary words along with their meanings in English. These words are vital if you’re involved in business or working on advertising for a company. This lesson covers commonly used English vocabulary related to business advertisements, helping you understand the language and terms used in the advertising world. Mastering these words will enhance your communication and boost your knowledge of the business advertising landscape.
Business Advertising Vocabulary Words
Learn the most interesting and commonly used business advertising vocabulary words:
| Words | Meanings |
| Advertisement | Item of publicity to promote a product or service in newspapers, magazines, on TV, etc. |
| Advertising Agency | Marketing services firm that assists companies in planning advertisements. |
| Aida | Attention, Interest, Desire, Action – the aim of all advertising. |
| Benefit | Advantage of a product or service. |
| Billboard | A signboard or wooden structure is used to display advertising posters. |
| Broadsheet | The newspaper is printed in a large format. |
| Campaign | Organized course or plan of action. |
| Circulation | An average number of copies of newspapers or magazines sold over a period of time. |
| Classified Ads | Small advertisements in newspapers or magazines are divided into categories. |
| Commercial | Advertisement on radio or television. |
| Coupon | Part of a printed advertisement to be used to order goods or samples. |
| Direct Mail | Advertisements are sent by post to prospective customers. |
| Double-page Spread | Advertisements are printed across two pages in a newspaper or magazine. |
Business Advertisements Vocabulary
| Words | Meanings |
| Hoarding | A wooden structure or signboard also called a ‘billboard’, is used to carry advertisements. |
| Hype | Excessive or intensive publicity; exaggerated claims made in advertising. |
| Jingle | A catchy tune, with a short simple rhyme, is used to promote a product. |
| Key Words | Informative words have been chosen to indicate the content of a document. |
| Launch | Start action in order to introduce something (e.g. a new product). |
| Mailshot | Piece of advertising material sent to potential customers by post. |
| Mass Media | The main means of mass communication (newspapers, TV, and radio). |
| Plug | Favorable publicity in the media for a commercial product (e.g. a book). |
| Poster | Large sheet of paper used in advertising. |
| Prime Time | Hours on radio and TV with the largest audience, usually in the evening. |
| Promote | Use advertising and publicity to try to increase sales of a product. |
| Words | Meanings |
| Roadside Signs | Large panels along roads and motorways are used for outdoor advertising. |
| Slogan | Phrases are used to advertise a product or to identify a company or organization. |
| Slot | Specific time in a broadcasting schedule is allotted for a commercial. |
| Sound bite | A short extract from a recorded interview or speech. |
| Tabloid | The newspaper is printed in small format, usually with a lot of photographs. |
| Target | Objective; what is aimed at? |
| U.S.P. | Unique Selling Proposition; a declaration of what makes a product different. |
| Write Copy | Write a text to be printed or spoken in an advertisement or a commercial. |
| Editing | Reviewing or rewriting in order to make it suitable for publication. |
| Eye-catcher | Something that particularly attracts the reader or viewer’s attention. |
| Features | Special characteristics of a product. |
| Generic Advertising | Advertising for a whole sector, such as tourism, rather than a specific product. |
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